5420 Strickland Ave, Lakeland, FL 33812
Mon-Thu 8:30 am - 4:30 pm
Fri 8:30 am - 12:00 pm
Privacy Policy
5420 Strickland Ave, Lakeland, FL 33812
Located In Hickman Office Park
Mon-Thu 8:30 am - 4:30 pm
Fri 8:30 am - 12:00 pm
Privacy Policy
Effective Date: October 27, 2026
This Privacy Policy applies to Family Care ENT, legally known as Herman Matallana DO, PA ("Family Care ENT," "we," "us," or "our"). Your privacy is important to us. This policy outlines how we collect, use, and protect your information when you use our services, including our SMS/text messaging program, which sends appointment reminders and rescheduling messages.
Information We Collect
We collect personal information you provide, including your name, email address, phone number, and mobile number when you opt in to receive text messages from us.
How We Use Your Information
We use your information to deliver the services you requested, send appointment reminders and rescheduling messages, and improve your experience.
No Sharing of Mobile Information
No mobile information will be shared with third parties/affiliates for marketing/promotional purposes. All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Your Rights
You have the right to access, modify, or delete your personal information at any time. You may opt out of text messages by replying STOP to any message.
Contact Us
For questions about this policy, contact us at [email protected].
Family Care ENT (Herman Matallana DO, PA)
5420 Strickland Ave
Lakeland, FL 33812
Phone: 863-701-9510
Email: [email protected]
Family Care Ear, Nose & Throat Physician
Dr. Herman Matallana, DO
Otolaryngology Specialist
Dr. Herman Matallana, known by his patients as Dr. Mat, is a dedicated physician with over ten years of experience in the treatment of Ear, Nose and Throat, Reconstructive Surgery and Allergies. Dr. Mat graduated from Kansas City University of Medicine and Bio-Sciences and did his specialization in Otolaryngology, Head & Neck and Reconstructive Surgery at Des Peres Hospital in St. Louis, MO.
What Our Clients Are Saying
What Our Clients
Are Saying
Dr Mat is a great doctor. He is attentive, caring, and best of all he listens to your concerns. His staff are all very polite, respectful and attentive to your needs. This is a doctor's office that work together as a team and they all know without a doubt what's going with each patient. Imñam very grateful that I was referred to Dr Mat.
Brenda B.
★ ★ ★ ★ ★
Dr Mat is AMAZING! He takes time to listen to your concerns and answer questions. My surgery was at Bartow Medical Center. The amount of respect the nurses and other staff members have for Dr Mat shows tremendously. They were amazing and they took phenomenal care of me.
Kylie S.
★ ★ ★ ★ ★
Dr. Matallana has been nothing but amazing for myself and my children. From tubes all the way to reconstructive surgery on my eldest child's nose. Outstanding doctor, outstanding care.
Jess W.
★ ★ ★ ★ ★
Office Hours
Mon-Thu: 8:30 am - 4:30 pm, Fri: 8:30 am - 12 pm
